Alterna is a groundbreaking range that's setting entirely new standards in luxury haircare products. We were blown away by their approach, staying one step ahead of technology and taking imaginative leaps by applying the science of skincare to hair. The Anti-Aging line alone is a revelation.

Alterna launched it's Enzymetherapy range in 1997, and since then have continued to produce products dedicated to the salon industry and remained commited to creating products that provide results, not promises.

 

Forward thinking, savvy with market trends and a step ahead of ever evolving technology, Alterna's goal is to continually push the alternative envelope by revealing the latest in hair care ingredients and technologies in order to shape the future of professional hair care.

Enzymes provide the stimulus for every chemical reaction which happens in the body, from blinking to walking. The assimilation of essential ingredients in the hair is no exception. As we age, the body's enzyme count decreases resulting in less absorbtion of nutrients to the scalp and hair. This is why hair begins to lose it's lustre and shine. For this reason, it is crucial that hair is given not only the nutrients which it needs, but also the enzymes required to break these down into a usable form.

Alterna's Enzymetherapy complex has been exclusively designed to incorporate both the essential nutrients and the specific enzymes required to help the hair maintain a strong, healthy and youthful appearance.

For the first time hair can absorb an advanced level of essential fatty acids, vitamins, minerals and proteins - regardless of one's age or hair/scalp health. So not only do you clean the hair... you change the hair.

Alterna also has a huge celebrity following. Those who use the products include: Reese Witherspoon, Kate Moss, Jennifer Aniston, Sienna Miller, Sandra Bullock, Paris Hilton, Jennifer Lopez, Julia Roberts, Demi Moore and David & Victoria Beckham.